SPORTS & ENTERTAINMENT
Conference
Conference Highlights:
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Sports Marketing: Home to world-class professional and college sports, Florida sports executives show their efforts to make Florida a leader in the sporting industry.
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Entertainment Marketing: Universal Studios marketing executives pull out all stops to show DECA members the behind-the-scenes activities that it takes to be a leading theme park and resort.
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Insider’s Perspective: The theme parks and Blue Man Group performance become the living classroom to complement the lessons from conference speakers
Learn from the Pro’s: The conference speakers are dynamic professionals who experience the sports and entertainment marketing industry on a daily basis. They share their career paths and tips for success.
Classroom Connection:
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This conference will reinforce concepts taught in classes that include sports and entertainment marketing. Universal Studios marketing executives and Florida sports executives will share information with students to help them:
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Describe the nature of target marketing in sports/entertainment marketing
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Describe pricing issues associated with sports/entertainment products
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Explain advertising media used in the sports/entertainment industries
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Explain the use of licensing in sports/entertainment marketing
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Explain career opportunities in sports/entertainment marketing
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Explain the need for sports/entertainment marketing information
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Identify “out-of-the-box” sales promotion ideas for sports/entertainment events
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Identify ways to segment sports/entertainment markets
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Measure economic impact of sports/entertainment events
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